.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech startups, once accustomed to snagging billions in venture capital yearly, have actually brought up almost $360 million so far this year, putting it on course to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase information. That lag results from market concentration, increased regulative stress, and economic uncertainties.ADWEEK consulted with 5 VCs that continue to invest in adtech business, despite these difficulties, regarding what they are actually seeking as well as what they stay clear of. Perhaps unsurprisingly, these entrepreneurs are actually targeting opportunities in privacy-focused innovations and also industry-specific areas like hooked up TV.